Download Your 

Confidence Checklist

In today's this video, I'll be talking about evoking the right emotions as a personal branding strategy. You can read the transcript if you are unable to watch the video. 

For those of you that don't care what other people think, all you want is to do your job and get out of there. You need to watch this and just think about what that attitude does to your personal brand and reputation.


My first degree's in physical therapy and because of that, I have a science background. I like to know if there's a scientific basis for the things that we do. I was researching on the decision making process. I wanted to know what part of the brain was involved in decision making because I'm a science person. I practiced physical therapy for years before I became a speaker and a coach.

I was thinking about the process involved in decision making and it led me to read about emotions. Emotions? Who makes decisions based on emotion? In fact, in one of my courses, I teach you not to react based on emotions!

A free challenge just for you below

Oh, by the way, this is the third in the series, so if you've missed it out, go check out Personal branding tips, and how to Look Confident which I talked about confidence, the basis of creating or building your personal brand.

You need need to be confident. You know why? Because when you are confident what people see is competence. I have included a link to a 21-day confidence challenge for you so check it out. It's free. 

Back to my Intro

Back to how I'd got to researching about emotions. I was doing research on how people make their decisions so that I can incorporate it into my teachings on effective communication and confidence. And I came across one of the studies and it was a study of someone that had a traumatic event. That person had a traumatic event that damaged the part of their brain that is responsible for feeling, for emotions. They found out that that the person had difficulty making decisions and that was what really triggered it for me.

A Quick Tip For Employees

I began to study more and when I read a lot of articles on how a lot of supervisors refused to recommend some of their staff for promotion though they were doing a good job. They felt like they weren't ready to take on the additional responsibilities that come with the promotion.

So if you work for an organization, you must make sure that your boss feels comfortable with you being promoted or leading on that project. You see, it's not just enough for you to know that you're the best person off of a job. It is important for you to let your boss feel and know that you have the best person for the job. 

Why Emotions Is A Personal Branding Strategy

How many times have you made a decision based on all the facts but the deciding factor was how you felt about It? I just went with my gut, you hear that a lot.

How you make people feel will help them decide for or against you. Therefore, it's important that you evoke the right emotions in other people as a personal branding strategy.

What are these emotions? You want people to feel confident. Of course, we've talked about that. You want them to feel that you are trustworthy. These two are fundamental. However, there is more.

Discover how evoking the right emotions can be used as a personal branding strategy.

How Emotions Can Differentiate You From Others

Here is where I come in with how emotions can separate you from the crowd. You see, you may have two people with similar credentials, but what sets both of them apart? Why would one person go to A over b? This is where the emotions you evoke in other people become more powerful. There are people you can connect with more easily, that get you.

This tip I'm giving is especially useful if you're a business owner and you want to attract clients to your business. This is part of personal branding. That's why you always hear people telling you to niche down. To narrow your niche so that you are attracting the ideal clients.

One way to identify your ideal clients and for your ideal clients to identify you is to actually list the emotions you want them to feel when they meet with you. When you do this, you can program everything you do to include those emotions, an excellent personal branding strategy.

An example of how emotions can build as a personal branding strategy

I once spoke with my hairdresser. I asked her, what do you want people to feel when they come to your salon? And she told me, I want people to feel happy.

If I had asked someone else, that person may tell me I want people to feel sophisticated. It's important for both of the hair specialists to know what they do but you see if a client is looking for a sophisticated look, it's not just in the skill. When clients go to the place and it looks sophisticated, and there's the glitter, the glam and everything they want, they feel good without even having their hair done yet.

And so the hairstylist is able to build and create an ambiance that looks sophisticated. She dresses sophisticated. Everything she does is to cater to that feeling she wants other people to feel when they meet with her. 

Don't Fake A Feeling

When you're thinking about evoking the right emotions as a personal branding strategy, I don't want you to fake a feeling. You want those feelings to be genuine to you because when it's genuine then it's replicable. You can be consistent with it. You want to genuinely connect with people.

You want emotions that are genuine and real to you so that you can easily replicate it. If you are building up your business with emotions, you want other people to feel because it's genuine to you. So think about the emotions you want people to feel when they interact with you. Put in the comment below one emotion that you want people to feel when they interact with you. Think about ways you want to create those experiences so that they can feel that way. 

In the next video that you're going to watch, I'll be talking about creating the experiences that will help your clients feel the emotions that you want people to feel when they meet with you.

I hope you've enjoyed the transcript for this video. Please join our mailing list below to be the first to know when we have new content so that you can hear more tips, on how you can be a confident professionals, how you can communicate effectively and how you can enjoy your work life. . Please leave a comment below. I will read all comments. See you soon, and thank you for watching this video once again. Bye.

About the author 

Oyinkan A

Hello, I'm Oyinkan Akinmade, a Confidence Coach [Certified Professional Coach] and a Workplace Strategist. I help professionals be more confident so they can stand out, and move up in their careers and business. Feel free to connect with me on Twitter.

Leave a Reply

Your email address will not be published. Required fields are marked

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  1. Thanks for sharing some of the psychology behind personal branding; specifically that emotions can be at the core of what you’re trying to communicate. We are constantly assessing our branding and this gives me even more to consider.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Direct Your Visitors to a Clear Action at the Bottom of the Page

E-book Title