You've just received that much-awaited call for a job interview, and that's fantastic news! Now, it's time to transform your excitement and channel it into the next crucial step: researching the company that has extended the interview offer. In this article, you will get a guide through the essential steps to prepare you for your upcoming job interview.

The 'WHY' of Pre - Job Interview Research

Before going into the specifics, let's understand why researching the company is vital. A pre-job interview research helps you prepare to show the hiring manager that you are the perfect fit for both the role and the organization.
You want to convey that you're not just looking for a transactional job but are interested in the company's mission and goals. For your research to be effective, it's crucial to have a good plan that includes what areas you'll be investigating, the strategies you'll use, and how you'll communicate your findings during interviews.

1. Understanding the Company's Essence

Start by exploring beyond the basics. While you likely know what the company does, take a deeper dive by going beyond just reading their website or social media pages and digging into what they stand for and are trying to achieve. 

Additionally, it's essential to understand the company's place in the community. You want to know how the community they serve perceives the business and what it means to them. By doing so, you can gain an in-depth knowledge of the company and how it fits into the community. 

With this knowledge, you can connect your skills and expertise to the company's needs and demonstrate how you can contribute to their success uniquely. 

By taking the time to understand a company, you can show your interest in their goals and a determination to help them succeed.

2. Know Their Customers and Their Needs

When you go into an interview, you want to know about the business and its customers. 

Who are these customers?

What challenges do they face? 

What concerns do they express? 

And how do they articulate their pain points? 

What you know about their client or customers help you understand the challenges and concerns that customers face, their needs, and desires. When you understand the challenges and concerns that customers face, as well as their needs and desires, you can share how your expertise will help the company meet the needs of its clients.

If possible, go out and talk to locals in the community around the company. The information you get can give you a better understanding of the sentiment and sensitivities surrounding the company. Armed with this knowledge, you can think about how you can address their needs, manage concerns, and help the company fulfill their aspirations. 

By showing that you have a genuine interest in the company and its customers, you can demonstrate your commitment to making a meaningful impact if you are to join the team.

3. Analyze the Competitive Landscape

When preparing for a job interview, it's necessary to research the company and its competitors. Knowing the company's competitors will help you understand what sets this company apart and where it fits into the market.

This information will also help you consider how your skills and expertise can give the company a competitive advantage. Even if you don't think the information about the company's competitors is directly relevant to the job you're interviewing for, it's still a good idea to prepare. You never know what questions the interviewer may ask, and showing that you've done your research can make a positive impression.

Additionally, understanding the company's competitors can give you valuable context for understanding the company's strengths and weaknesses, giving you insights into how you might fit into the team.

4. Mastering Effective Communication

When prepping for a job interview, it's not just about what you know, but also how you communicate. To leave a good impression on your potential employer, you want to be confident, clear, and bold in your communication. You want them to think, "This is the person I want on my team." One way to achieve this is by active listening.

Active listening during job interviews is a crucial skill that can make or break your chances of landing a job. To practice active listening, maintain appropriate eye contact, and avoid distractions. Pay attention to the interviewer's nonverbal cues, such as tone of voice and body language. Take notes if necessary to help you remember important points or questions to ask later. 

In addition to active listening, it's crucial to familiarize yourself with industry-specific terminology, especially if you're transitioning from one industry to another. Speaking the language of the industry shows your dedication and preparedness to contribute effectively. 

By doing your research and preparing well, you can show your potential employer that you are serious about the job and ready to take on any challenge that comes your way. All the research you've conducted will help you answer questions during the interview and communicate with confidence. You'll come across as well-prepared, making you feel more at ease and less nervous during the interview.

Remember, thorough research is the key to success, and it's your opportunity to shine and show that you mean business—not just any business, but a business that positively impacts the organization and its community. Your comprehensive research will set you on the path to success, boosting your confidence and ensuring a calmer, more composed you when you walk into that interview room.

So, go ahead, put in the effort, and ace that interview!
And for those who prefer video learning, don't forget to check out our companion video below.
Good luck!

Hello, I'm Oyinkan Akinmade, a Confidence Coach and a Workplace Strategist with a passion for helping individuals achieve their full potential and leaders create great workplaces through confidence, communication, and leadership training. Feel free to connect with me on LinkedIn at Oyinkan Akinmade

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